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A judge has ruled that Google must face a proposed class-action lawsuit that alleges it monopolizes the ad exchange market.US District Judge Kevin Castel was tasked with reviewing a number of cases against Google and made the ruling Friday. While he allowed the proposed class-action to move forward, he also dismissed some other antitrust claims against Google focused on ad-buying tools that are used by large advertisers, Reuters reports. In a written decision, he said that the advertisers “have not plausibly alleged antitrust standing in the markets for ad-buying tools used by large advertisers, but they plausibly allege antitrust standing as to injuries they purportedly suffered from anti-competitive practices in the ad-exchange market and the market for small advertisers’ buying tools.”The judge will also allow a separate case from publisher Gannett over ad transaction fees.Late last year, Google was reportedly considering replacing some of the human staff in its ad department with artificial intelligence.
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In May, Google also launched “a new era of AI-powered ads” as a way to enhance the advertiser’s experiences with the company, which included the ability to create AI-designed assets for customers and ad campaigns designed specifically for the advertiser.
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