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Meta plans to make AI-generated content on its services a bit more recognizable going forward. On Friday, the company said that it plans to add a “Made with AI” label to a broader range of images, videos, and audio files to help users identify when posted content might not be quite what it seems, Engadget reports.The announcement comes after a recent Oversight Board decision regarding a manipulated video that was posted on Facebook that appeared to depict President Joe Bide touching his granddaughter inappropriately. Facebook opted to not take down the video, a decision the board ultimately agreed with because the video did not violate the company’s current rules regarding manipulated media. Given the upcoming elections; however, the board suggested that Meta reconsider its policy.Starting next month, the “Made with AI” label will appear on any media that Facebook detects the use of AI on as well as any media that users self-identify as being created with AI when sharing it. The goal would be to add the flag to posts as they’re created; however, Meta says it may also add the label after the fact to posts that fact-checkers flag.In a blog post announcing the change, Monika Bickart, Meta’s Vice President of Content Policy said “We agree with the Oversight Board’s argument that our existing approach is too narrow since it only covers videos that are created or altered by AI to make a person appear to say something they didn’t say.”She goes on to say that the company’s existing policy was created in 2020 when AI content was far less realistic and that the company’s main concern then was regarding videos
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“In the last four years, and particularly in the last year, people have developed other kinds of realistic AI-generated content like audio and photos, and this technology is quickly evolving,” she said. “As the Board noted, it’s equally important to address manipulation that shows a person doing something they didn’t do.”In February, Meta announced plans to start labeling AI-generated content across Facebook, Instagram, and Threads. At the time, it already labeled content created by its own MetaAI feature; however, it said it would only be able to label; images made by other services such as OpenAI once those platforms added self-labeled metadata.
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