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Amazon is reportedly looking to add conversational generative AI to Alexa, and you might have to shell out a monthly fee to access it.According to Reuters citing people with direct knowledge of the matter, Amazon is considering offering two tiers of service for the generative AI version of Alexa, with the superior version costing around $5 a month to access. It’s not the first time we’ve heard Amazon is considering a paid version of the voice assistant; however, previous rumors have not come to fruition.In September of last year, outgoing Amazon executive David Limp said Amazon was “absolutely” considering a subscription model for Alexa, but said the company would do so thoughtfully. “Before we would start charging customers for this — and I believe we will — it has to be remarkable. It has to prove the utility that you’re coming to expect from the ‘superhuman’ assistant. During the same interview Limp discussed the potential for generative AI to be added to the assistant.If Amazon launches the service, rumored to be called “Remarkable Alexa” it will represent the first major change to Alexa since its initial launch in 2014.According to Reuter’s sources, workers have an August deadline to prepare the next generation of the voice assistant.
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Alexa has yet to turn a profit for Amazon, so the updated version of the service could represent a way for Amazon to make the voice assistant profitable, or at the very least put it in a better position to compete against other AI offerings for Google, OpenAI, and soon Apple.
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