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Apple has bought the Canadian startup DarwinAI and will use its technology to bolster the iPhone maker’s generative AI push this year, Bloomberg reports.A number of DarwinAI employees and builders have joined Apple as a result of the acquisition, with Darwin’s VP of People Operations and COO moving into Apple’s machine learning division, according to their LinkedIn profiles as noted by TechCrunch. Both profiles show the executives started at Apple in January, which aligns with Bloomberg’s report that the acquisition occurred earlier this year. Apple’s DarwinAI purchase also brings University of Waterloo AI researcher Alexander Wong, who previously helped build the startup, to the tech giant.Apple reportedly told Bloomberg that it “buys smaller technology companies from time to time,” but did not provide further details on the DarwinAI purchase.Apple is anticipated to announce some major generative AI features this year with its iOS 18 software update. It’s also been exploring adding AI to AirPods and is using generative AI to help with customer service. It may also release an AI-powered coding tool and finally improve Siri and its Spotlight search feature soon.
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DarwinAI previously worked with Intel to accelerate Intel’s hardware using AI, according to a 2020 blog post.Apple CEO Tim Cook said in February that the company aims to add AI features “later this year.”
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