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The well-regarded Huawei P series is making way for a new era with the Pura branding. The P series is known for its unique design language and a focus on advanced camera capabilities. However, Huawei has officially announced that the P series will be upgraded into the Pura branding. Huawei will now introduce smartphones under the Pura branding rather than continuing with the P series. This is big news for the fans of the iconic Huawei P series smartphones, but the company seems quite confident in this rebranding.
The announcement of the Pura series comes from Huawei Consumer Business CEO, Yu Chengdong. In the announcement, the CEO mentions that it has been 12 years since the launch of the Huawei P series. It was first introduced in 2012, and now it will be upgraded to Huawei Pura branding.
The focus of the P-series was the design and camera capabilities. From the words of the CEO, we can be assured that the Pura branded smartphones will follow in the same footsteps. Hence, it is safe to say that the Huawei Pura series will keep the focus on aesthetics, and camera capability.
Gizchina News of the week
Will the Huawei P70 series launch as the Pura 70 series?
We were expecting the Huawei P70 series to be announced anytime this month. However, there was silence from Huawei’s end, and no information regarding the launch date was revealed. Now that the company has officially announced the Pura branding, it is clear that we will get the Pura 70 series instead of the P70 series.
According to DigtialChatStation, four models will be coming in the Pura series. It includes the Huawei Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra. Hence, it seems like there will be no Art Edition which was available in the P-series. With the previous leaks and GeekBench appearances of the P70 series, we are hopeful that the company will unveil the devices soon under the new branding.
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