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Soon you’re going to see (more) Peloton content on TikTok.TikTok and Peloton have entered into an exclusive partnership that will bring a new “workout” hub to the TikTok app, The Wall Street Journal reports. The move marks the first time Peloton has created “custom social content for a partner that is outside of its owned channels.”As part of the partnership, Peloton will have a dedicated hub on TikTok called #TikTokFitness. Within the channel, users will be able to find live Peloton classes as well as content from Peloton instructors and celebrity collaborations.The partnership comes just a few months after Peloton agreed to join forces with Lululemon on both fitness content and apparel. That deal, which was announced in September, makes Peloton Lululemon’s exclusive digital fitness provider while simultaneously making Lululemon Peloton’s primary athletic apparel partner.In November, subscribers to Lululemon’s Studio app also were given access to Peloton classes for no additional charge. Peloton content is updated both in the studio app and on the company’s Mirror device weekly.
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Peloton and Lululemon have initially committed to a five-year partnership. No timing was provided for the company’s partnership with TikTok.
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