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Before he adopted the black turtleneck and jeans look, Steve Jobs sported the official 80s-era business uniform: a suit and tie. Now, Apple fans with a lot of money can own a suit that Jobs wore for a Mac ad 40 years ago.The suit, a navy blue pinstriped Brioni for Wilkes Bashford, is expected to fetch between $20,000 and $30,000, according to auction house Julian’s Auctions.Jobs wore the ensemble in a print ad that shows him hunched over a Macintosh computer. It was shot by photographer Bernard Gotfryd for the release of the 1984 Macintosh computer. (Jobs wore a tux for the actual launch demo.)
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According to the listing from Julian’s Auctions, the suit is 100% cupro with thin vertical stripes, two front pockets, one breast pocket, three interior pockets, gray buttons, a cream silk-blend lining, and comes with a pair of matching dress pants. It’s a size 39/49 and the pants are 39L, in case anyone’s thinking of buying for some Steve Jobs cosplay. The suit also includes a vintage Apple Macintosh pin found in the pocket and the original Wilkes Bashford-branded wooden hanger. The suit currently has one $10,000 bid, though the auction site notes that the reserve price has not been met. It’s part of the auction site’s “Spotlight: History & Technology” lot, which also includes a second, taupe and white striped wool suit that Jobs wore to a retirement party for former Compaq CEO Ben Rosen in 1980. It too is expected to pull in up to $30,000.If that’s a little pricey, Julian’s also has three ties and a bow tie on offer, as well as a leather Hartmann Luggage brand garment travel bag featuring the initials “SPJ.”
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Potential buyers can email the auction house to request a pre-sale condition report. The auction is scheduled for July 11 at noon PT.
The Macintosh was famously featured in a 1984 Super Bowl commercial that references George Orwell’s dystopian novel with the tagline: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like Nineteen Eighty-Four.”PC Magazine used 23 pages of its July 23, 1985, issue to review the Macintosh. At the time, it sold for $2,495, the equivalent of over $7,500 today. Yes, Macs were expensive even back then.
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